funP Innovation Group was invited to have a lecture by Malaysia E-commerce Forum
CTO Anderson shared the technology power of digital advertising and big data
In recent years, with the E-commerce market has undergone rapid global expansion. Southeast Asia E-commerce industry is in a booming and growing stage, especially Malaysia, which market scale and growing speed were highly significant. Today, “Forum on E-Commerce Management Strategies and Trends” was held in Malaysia Shah Alam.
Dr. Anderson Liang, the CTO of funP Innovation Group and the CEO of adHub, gave a lecture with the topic “Power of digital advertising and data”. He was not only elaborated the data analysis of Malaysia internet and customer usage trend but also shared Taiwan success experience and core strategy about how to leverage big data to understand user behavior; furthermore, realize consumer purchase decision journey and deliver precise advertise in proper time lead to increasing company revenue with numerous clicks. Wish Taiwan successful experience and technology could endeavor Malaysia e-commerce industry to achieve outstanding performance.