2018 成功大學第五屆人資長論壇 The 5th HR Forum已於日前在成功大學光復校區完成舉辦，今年邁入第五屆的人資長論壇，以「蛻變，擁抱新視界 Embrace Changes with Global Mindsets」為主題，共計有超過30間企業參與，與現場的青年學子及社會人士分享產業的趨勢，並以人力資源的角度分析企業的挑戰。雲沛創新集團今年由人資協理許濰璿代表參加，會中分享數位行銷產業的概況分析、發展趨勢及人力資源挑戰，另外由成大畢業的儲備幹部江韋儀以「在雲沛創新集團工作的一天」為題，分享在數位廣告公司工作的實務面，90分鐘的講座讓滿場的學子一窺數位行銷的產業面貌。 雲沛創新集團人資協理許濰璿表示：「數位行銷產業處處充滿著變革，從瞬息萬變的消費者需求到不斷演變的數位趨勢，所以這產業的人才特性之一就是要能隨時擁抱變革，像是不斷更新的行銷工具及數位科技，各種新創的職位及工作內容，以及高度的移動性。」許協理同時也勉勵同學，未來若想進入數位行銷產業，要有隨時擁抱變化的適應力，才能成為這產業中的佼佼者。
funP Innovation Group was invited to have a lecture by Malaysia E-commerce Forum
CTO Anderson shared the technology power of digital advertising and big data
In recent years, with the E-commerce market has undergone rapid global expansion. Southeast Asia E-commerce industry is in a booming and growing stage, especially Malaysia, which market scale and growing speed were highly significant. Today, “Forum on E-Commerce Management Strategies and Trends” was held in Malaysia Shah Alam.
Dr. Anderson Liang, the CTO of funP Innovation Group and the CEO of adHub, gave a lecture with the topic “Power of digital advertising and data”. He was not only elaborated the data analysis of Malaysia internet and customer usage trend but also shared Taiwan success experience and core strategy about how to leverage big data to understand user behavior; furthermore, realize consumer purchase decision journey and deliver precise advertise in proper time lead to increasing company revenue with numerous clicks. Wish Taiwan successful experience and technology could endeavor Malaysia e-commerce industry to achieve outstanding performance.